Sequences: What Are And Why Should You Use Them When Launching?

In the context of product launches, sequences are a series of planned, interlinked content pieces designed to attract and maintain audience interest over a certain period. They serve as an effective tool for delivering information, creating suspense, and building customer relationships. Here’s why they matter:

  • Attention-Grabbing: With the increasing noise in today’s digital marketplace, standing out from the crowd can be tough. Sequences help you break through that noise and grab your audience’s attention. They create anticipation and a sense of ongoing narrative that keeps your audience engaged and coming back for more.
  • Information Delivery: Sequences allow for more digestible and effective information delivery. Instead of bombarding your audience with a bulk of information all at once, sequences break it down into manageable chunks. This approach makes it easier for your audience to absorb and understand the value of your product.
  • Building Relationships: Sequences provide repeated touchpoints with your audience. Over time, this helps build relationships and trust. When the audience trusts you, they’re more likely to consider your product when it finally launches.
  • Maintaining Interest: The periodic release of content in sequences maintains your audience’s interest over a longer span. It keeps your product on their mind and builds anticipation for the launch.
  • Effective Storytelling: Sequences enable a storytelling approach to marketing, which is an effective way to connect with your audience on a deeper level.
  • Leveraging Psychology: Sequences allow you to use psychological triggers such as curiosity (through cliffhangers) and urgency (by revealing the product launch date). These can motivate your audience to take action.

To sum up, using sequences, you can build trust and relationships with potential customers before asking for a sale.

the launch sequences

Which sequences does the PLF course cover and what is their role?

Sequences build the PLF and the Sideways Sales Letter. While the Pre-launch and Open Cart sequences may be most familiar, there are others within the formula, each serving a unique role:

  • Pre-Pre-Launch: Warms up the audience.
  • Pre-Launch: Builds relationships and prepares people for the upcoming offer.
  • Open Cart: Sells the product or service.
  • Post Launch: Nurtures new customers and those who didn’t buy, preparing them for the next launch.
  • JV Launch: Excites affiliates for the upcoming promotion if doing a Joint Venture launch.


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