Jeff Walker wrote the book Launch for all the entrepreneurs who want to make money online. The book guides you to sell anything on the web while building a business you’re passionate about. If you haven’t heard about Jeff, he is THE launch guy and New York Times bestseller. And this book is like a “short” summary of the Product Launch Formula.
Please note that in July, we expect an updated and expanded edition of the book Launch. Jeff promises the most effective launch strategies working in 2021, so I can’t wait to read it.
You’ll notice that I’ve cut the title down a little, as the real one is pretty lengthy. The full title is “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.” But don’t worry, Jeff doesn’t drag anything out in the book itself. What you get is a straightforward and immersive approach to online sales tips.
This read was a good one for me, as I’m the kind of person who likes to know the secret behind the magic tricks. I’ve been watching the author’s success for a couple of years and following some of his product launches. So I know how successful he’s become. Jeff Walker has now decided to share his secrets with the world through the Launch book.
Page Summary
What Can You Expect from Launch by Jeff Walker
I started reading “Launch,” at a time when I was about to work on the next stage of my business and I found it quite helpful. At the start I was sceptical, as there are many books that try to sell you something. Like another guide or a channel subscription. Yet, Jeff’s book isn’t one of those. It’s a book that delivers and gives you the insights you need to start building on your business. After I read it from cover to cover (a few times), I can say it’s one of my favourite books in the business space.
The book is gripping and full of actionable information that you can use to build your own business. You’ll learn why Jeff has become so successful, and how to apply his lessons to your own personal and work life. The book motivates you to get more out of your time on the internet.
What sets this work apart from other books in the same industry is the Launch resources. I was on the waiting list for Jeff’s course, so I had exclusive access to great content for a week. The free launch workshop did its job well – getting me excited for the release. I learned a bit about the No Fail Launch strategy and how to use your email list for doing a successful Seed Launch. Training ends with the Product Launch Blueprint that covers important aspects of launching. The pre-launch videos from the Launch masterclass gave me an insight into what I could expect in the book. When I got it, I found I had much left to learn.
The Launch Book Summary – What’s inside?
There are plenty of business growth books that are pretty much all work and no play – you know the ones I’m talking about. The Launch wasn’t one of those pieces. Jeff maintains his warm personality and dynamic style in his writing. It makes the whole experience engaging, and you can walk through the book with ease. Even if you’re not an avid reader, you learn along the way while reading inspiring stories. Throughout the book, Jeff covers the main details of his Product Launch Formula. You’ll learn plenty of things to use as you start building your own business. One of the most exciting parts of the book was that it covered a mentor’s rise to success. You’ll find out that he felt as desperate as the rest of us to find a solution that worked for him and his wife.
During chapter 2, you get an insight into John Gallagher’s story. John took his passions for edible herbs and used them to build a thriving business. It took his family from living on food stamps to a six-figure income. Testimonials like these keep the excitement going throughout the book. Chapter 3 covers the importance of building your client email list. You need to know your customer and create his avatar before you do a product launch. Extensive research should answer all your questions and is crucial for success.
The next chapter talks about how to write a sideways sales letter. It’s something that Jeff covered in his teaser videos from the Launch masterclass. Chapter 5 is all about the human brain, psychology, and mental triggers. You’ll learn how entrepreneurs use the mental triggers to boost the power of the launch. Those tactics are strong and can be manipulative and persuasive if used right. Please pay attention to the mental triggers and spot them in every sales piece (even Jeff’s). This part sums up how important it is for companies to build trust and credibility in their message.
During chapter 6, we start digging a little deeper into the exciting parts of the content. Jeff Walker outlines the steps you’ll need to follow to launch a successful business. You’ll learn about building your tribe and testing your ideas. Chapter 7 introduce Will Hamilton, who built his tennis instruction site. After discovering how Will used his passions to bring his business to life, it helps to bring more focus to book. Chapter 8 starts with another story that leads to a discussion of the actual launch. Susan Thompson shows us how to handle the nerves when bringing your business to life.
In Chapter 9, Jeff covers the “Seed Launch” that you’re sure to find enjoyable. It’s a great intro to how to get your business off the ground with email marketing. Take care of the existing email subscribers, and you’ll be on your way towards better results. We all need to start somewhere to start exploring and uncover the winning strategy. To deepen the topic, chapter 10 talks about the simplicity of an affiliate program. You’ll learn the principles to build alliances and boost your network. There are new ways to earn sales with joint venture partners, creating on-demand cash flow.
Chapter 11 was another great one for me, as it connects what we already heard. You learn how to go from launching your product to building a great business. This part of the book is the inspirational guide to the Business Launch Formula. It helps you to build the vision of what you want your business to become. You will think how to transform something you love into something that pays the bills or even a new home.
Jeff takes a more philosophical route with the Launch book in chapter 13. He encourages readers to begin working on their visions, dreams, and goals. It’s crucial to figure out where you want to go before you begin your journey. There’s a lot of great information for people who struggle to take that next step into their new life.
The end of the book wraps everything up into a neat package. You’ll have the confidence and knowledge to start planning your business launch. You can read a great discussion between taking a tactical and strategic approach. As Jeff notes in the book, while strategy lasts, tactics can change over time. And this is what makes the Product Launch Formula course so unique, as it’s full of stuff that matters.
The Launch Book Resources – PDFs, videos, and tools
There’s a lot more to Jeff Walker’s Launch book than what you see on the pages. The book comes with a companion site if you want to dig into their product launch strategy and learn more. You can check out some of the pre-launch videos and read through some fantastic reports. These reports explain some of the concepts that Jeff speaks about in his book in greater detail. Case studies, links to tools, and PDFs might help you as you build your online business.
The book and the lessons within it are so valuable, and you can see the evidence of the system working as you go through. Jeff Walker claims unusual success from his business strategies, and he’s not alone. Many students who learned from him and used the same tactics are now successful coaches. They are real examples that Jeff Walker’s courses work.
My Main Takeaways from Jeff Walker and Other Experts
The Launch book is something that offers a different experience to everyone who reads it. You can take the inspiration you need out of the content and use the actionable advice to your advantage. Several crucial components made this book so compelling. From the first page, it’s easy to see the passion and commitment that Jeff Walker has put into creating this book. It’s not only Jeff’s passion that shines through either. From people like Will and Ruth, the emotional side of the success stories adds up to the Launch book. Some lessons are motivational, while others are more practical. Combined, they can help you run a perfect launch.
You’re getting an incredible level of expertise that you can’t find anywhere else. Jeff teaches us that we need to embrace our passion and our expertise to create a business that works. You need to know what you’re getting into, so you can build a tribe that keeps your business running for years.
The book is a product of the author’s determination, drive, and passion for creating a life he could be proud of. Jeff Walker’s commitment is appealing to anyone who wants more from his life. I’d recommend picking a copy of this book as soon as possible if you haven’t read it. It’s a great guide to business with inspirational stories that will set you on the right track.
The book continues with the Product Launch Formula course.
Jeff Walker’s ideas continue in his Product Launch Formula program. There is always room for improvement, and the PLF course is like the Launch book on steroids. It’s like a treasure map, full of working tactics and step-by-step strategies. It has great customer service and is one of those programs with tons of proof and positive reviews. For a deeper look into Jeff’s formula, read my PLF review.
Jernej "Jerry" Kriznar is a 35-year-old entrepreneur from Slovenia, a father, and a husband who loves internet marketing. Jerry has been an owner of Product Launch Formula since 2012, so he knows this PLF course in details. Jerry helps others implement strategies to launch businesses, products or services. In his private life, he enjoys adrenaline sports (surfing, snowboarding, mountain biking).