If you want to launch a new product this year, a group coaching program, an online training program or maybe even a new business, I’d like to introduce you to THE launch expert -> Jeff Walker.

Jeff just CLOSED the doors for his Product Launch Formula program (which happens once a year). Click on the video below to access FREE training and read my PLF review to get all the info (UPDATED: November 28th 2020).

Jeff Walker's Product Launch Formula Review, Bonus And Things You Need To Know

Product Launch Formula review & bonus

PLF is responsible for hundreds of millions dollars in sales, across so many niches and in so many businesses ... and it has redefined the way I, and many of my clients, do business.

As Jeff opens the doors to this program, he's also recorded another video that walks you through the 'next steps' to moving forward on your 'launch journey' - the stuff you need to know before you even think about launching.

Click on the image above to watch Jeff's 'Next Steps' video and to explore his Product Launch Formula Program.

P.S. I have to mention that I've put together an incredible PLF bonus package (worth over $12K) to not only further endorse this program but to inspire you to take action. You will find out more about it later, just down below my Product Launch Formula review.

Now, let's dive into my Product Launch Formula review...

Product Name:

Product Launch Formula



Jeff Walker


$1,997 OR 6 x $397

Release Date:

September 14th 2020

Refund Period:

14 days


Business, Marketing


Really Responsive


What is Product Launch Formula aka PLF?

The Product Launch Formula program is all about how to start from scratch and build a life-changing business, that gives you the lifestyle, the income and the impact that you want. And if you've already got a business then this is the formula to grow that business fast.

This product launch phenomenon has completely changed the online business world, and it's no wonder. If you look at the way Apple releases their products or how Hollywood opens their movies or the way the video game industry launches their new games, they use a structured sequence product launch, which gets people lining up to buy their product before it's even released. And that's because of these launches; they get you a big-time momentum and sales right from the start.

In his PLF Jeff is going to show you, his three big guns when it comes to launching. Those three launches are the internal launch, the seed launch, and the joint venture launch. These are the go-to launches that you're going to use over and over, and they're going to become the framework for your marketing.

Who is Jeff Walker?

Jeff Walker is the guy who has been teaching this product launch workshops every year since 2005. Of course, it's changed a lot since the start, but in that time he's had almost 1 million people go through his training. And they've launched all kinds of products, services, courses, books, even entire businesses in nearly every market, niche, in every corner of the world that you can think of.

If you're not familiar with Jeff or his work, he created the Product Launch Formula, and I can pretty much guarantee, that if you don't know him, you've at least seen some of his clients using the formula, even if you didn't know it at that time.

Jeff Walker - author of Product Launch Formula
Book Launch by Jeff Walker

Because of his success and mostly because of successes of his students, Forbes wrote a huge article with the title:
"Why Jeff Walker Is The $400 Million Man -- And 7 Lessons You Can Learn From Him." (They should update the title since the numbers are growing rapidly.)

Beside PLF, Jeff is known by his bestseller book Launch, which has an average rating of 4.4 and more than a thousand positive reviews on Amazon. This gives you the social proof that he is the go-to guy when it comes to launching a business.

How did Jeff Walker find out the formula to launch a product online?

Review of Product Launch Formula Workshop

The product launch workshop consists of 4 training videos with actionable PDFs. In this workshop, Jeff will be teaching you the core of the product launch formula or PLF for short.

The formula is this proven time-tested playbook that's been used by thousands of people to start and grow an online business quickly.

Product Launch Workshop training videos

Each of the videos in this training series presents an important part of the big picture of product launches. Find out what Jeff teach in each of them by clicking on the titles below.

Core Elements of a successful launch

Seed Launch - second training video

The Product Launch Blueprint - putting it all together

How does PLF works? - The idea behind launch stacking

The launch stacking is the way, this whole Product Launch Formula works.

How to use PLF

You start from scratch and do a seed launch. It's not about doing a million dollars or anything like that, but you use a seed launch to create your product. And since you're putting out good content, you start to build a list. Then you take the product that you set up in the seed launch and that small list you made so far.

Next thing, you do an internal launch and put together your sideways sales letter. Because you've delivered some real value to get your people excited, you get some great word of mouth. All of a sudden, your list is growing. You open your cart, and you get some nice sales. Because of your internal launch and the value you've built in your pre-launch content, you caught the attention of a possible JV partner or two in your market.

It leads you to do a JV launch with just a couple of partners. All of a sudden you've got some established people in your market telling their lists about you and just how excellent your content is. Now your list is growing by the hour. Your open cart and your sales are ten times what you did in your internal launch. You've got to pay affiliate commissions, but your results completely blow away, what your internal launch did.

That's just a quick view of launch stacking, and it doesn't end there because now, you've got new ideas for products to create and launch. Once you do this, your first launch is never going to be your last launch. The perfect approach is to replicate the whole process over and over again.

Three types of product launches and when to use it?

Starting from scratch with seed launch

Raising your game with an internal launch

Using the JV launch formula

Will this PLF program suit you?

If you are thinking about if it's the right time to start with Product Launch Formula, let me tell you this.

The Internet gives us this amazing global platform. It's the world's greatest gift to entrepreneurs. Not long ago, if you wanted to start a business, you needed a lot of capital, and you needed to take on huge risks. You need to sign a lease, get together a business plan, find investors, get loans, hire a bunch of people, buy expensive equipment. Nowadays, if you've got access to the Internet, you can be in business in a few hours.

The tools that are available to build a business online just weren't there even a few years ago. And frankly, the product launch training wasn't there either. It's this simple. These are the glory days to launch your online business.

If you're reading this review, then you probably fall into one of four categories.

Four categories of people that suit PLF

What about some PLF student success examples?

Product Launch Formula has been the go-to course for many entrepreneurs. The success of Jeff Walker's students has been enormous, and they were willing to shoot some testimonial videos. Jeff did us a favour and covered their success stories in his launch workshop.

students who succeed with PLF program

One of his students told us how she used this formula to go from zero to $100.000 with PLF. You can read about this PLF success story on this page or simply watch the full video here:

What's in the Product Launch Formula course? - Overview

  • The Product Launch Formula Coaching Program, including nine full modules
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  • PLF Templates, Hot Seats, and Case Studies
  • Jeff's $7 million dollar Product Launch Swipe File
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by Jeff himself.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (The Business Launch Formula).
  • 12 months of follow-up Coaching Calls with Jeff's Platinum Coaches
  • 12-month access to Private Forum with Jeff, his Platinum Level Coaches, and his team
  • The Facebook PLF Owners Alumni group - there’s pure gold in this group, and it’s where you can really tap into the community
  • Jeff's $5,970.00 bonus:
  • Launching Your List
  • Product Creation Code
  • a $900 coupon for ticket to the 3-day in-person "PLF Live 2021" workshop (led personally by Jeff)
  • + 8 valued bonuses including the “Live Launch” training, Your Tech Stack Quick Start, The Launch partnership and many others

Review of all 9 Modules - The PLF CORE Roadmap

Product Launch Formula - review of modules
  • Module 1: In this first module, Jeff will teach you about the core strategies and tactics, which can be applied to all types of launches. We could name this part the heart of PLF.
  • Module 2: Now you start to develop your launch story, based on what you learn in module 1. You will dig into a problem - solution path, which is crucial for successful marketing.
  • Module 3: This module is all about the Seed launch and a Quick launch. The first one can be used if you don't have a product or list. And the second one is good if you already have a product and you want to cash-in quickly.
  • Module 4: Now you go deep in the Internal launch and learn how to create good pre-launch content.
  • Module 5: In this case-study module, Jeff will analyse actual pre-launch videos from his students. You will learn what's right and wrong in each of these videos.
  • Module 6: Here, you will go over the sales videos and learn a lot from real examples. This is the place where Jeff covers the JV launch.
  • Module 7: Special bonus module all about the Evergreen launch.
  • Module 8: This module is brand new for the 2020 version of PLF so I haven't had a chance to review it yet.
  • Module 9: This module is brand new for the 2020 version of PLF so I haven't had a chance to review it yet.

However, the real kick in the but comes from the PLF live event - Here's what this is all about!

And that's not all... If you are seriously thinking about jumping on-board, wait until you see

My Irresistible $12,497+ Product Launch Formula Bonus

Let me explain. I've been promoting Jeff Walker's PLF for years, and there's no secrets. For everyone who enrols in the PLF, I'm getting a small referral fee (at no extra cost for you), which helps me run this website and provide for my family...

More importantly, from what I saw when I was jumping on board and from what I hear from people who signed up under me, there's not been a bad word about this course. I'm so confident about Jeff Walker's PLF that I decided to offer my ULTIMATE $6,527+ Product Launch Formula BONUS on top of that and this will make a complete offer a NO-BRAINER!

I'll have to limit it to first ten people who join PLF through my website, so better hurry up! (I'll update this count regularly through the PLF launch).

...7 5 3 BONUSES Left

PLF Bonus #1: Thrive Themes collection (value: $47/month)

bonus #1 - Thrive collection

If you want to launch you product online you obviously need a website. While putting the PLF training into practice you will eventually find out you need the tools available in Thrive collection to make your launch profitable.

With this bonus you will a full suite of Thrive Themes products, including Architect (drag & drop visual editor), Leads (email list building tool), Quiz Builder, Ultimatum (for perfect scarcity marketing) and many other tools which will help you create a perfect product launch and make you entire website convert more of your visitors into subscribers, customers & clients.

This tools costs about $47/month but with this bonus, I will install all or any of these tools to your website so you can use it without monthly cost and spend your money on more important things to help you build or leverage your business.

You can find out more about these tools on Thrive Themes website.

PLF Bonus #2: 30 days FREE hosting (value: $50)

bonus #2 - digital ocean hosting

As part of my PLF bonus, I'll get you a private link to get a hosting account at Digital Ocean with $50 credit you can use in 1 month.

This is where I host my websites and online courses.

PLF Bonus #3: The Perfect Online Classroom bundle (value: $2,497+)

PLF bonus #3 - online classroom
PLF bonus #3 - online classroom

This bonus is a no-brainer, when it comes to launching your product as an online education course.

And if you plan to sell it you have to keep the word and deliver - only this way the customers will happily return and buy more.

In the past few years I've been helping few of my clients with their product launch and I've made a custom online classroom where my clients teach their thing. So I know which tools you need to do it properly.

If money is not a limitation you might not need this bonus, but this rarely happens.

When you see which tools you need and the monthly cost for them, you eventually find out that running an online classroom can be pricey. I was thinking about it while developing and created a cost-effective system, which is good looking and easy to manage.

As part of this bonus, I will install this template on your web-server, so you can just switch the content and start teaching immediately.

For more info about this bonus send me a message through contact form.

This OFFER is a tough one, so I decided to limit it to 10 customers. If you don't act, I'm sure your competitor will... Act fast and secure your access!

PLF Bonus #4: SEO & Traffic consultation (value: $1,097+)

Bonus #4 - SEO consulting
SEO is the ULTIMATE way to draw TONS of highly-targeted customers to your website. That's the FACT!

If you already know what you will be selling or you're still at idea generation process, THIS will be a perfect suite for your online success.

With this bonus, you will get Skype access to my team of specialists and me, so we can further help you creating an ULTIMATE Traffic Generation campaign! You can ask us anything SEO or marketing related, and we will assist you in our best possible way.

It's time to make the RIGHT choice for your business, starting TODAY!

PLF Bonus #5: IN-House Knowledge Base (value: $1,497+)

knowledge base - PLF bonus #5
With this bonus, you will get access to our IN-House library... We learn from TOP performers in the industry (including Ryan Deiss, Dan Kennedy, Eben Pagan, etc. ), so everything you will find inside WORKS. Period!

While crafting the perfect campaign, you often get lost in all the info you find online. These days are over!

You will never-ever struggle to find the right solution for your case. We already went through this process and filtered out all the bullsh*t while creating our IN-House library.

At that very moment you can find courses, tools and resources covering copywriting, funnels, Facebook advertising, email marketing, SEO, time management and more...

This OFFER is a tough one, so I decided to limit it to 10 customers. If you don't act, I'm sure your competitor will... Act fast and secure your access!

Jeff Walker's $5,970.00 PLF BONUS

  • BONUS #1: Jeff Walker's complete "Launching Your List 2.0" video training course
  • BONUS #2: the full-blown Product Creation Code video training course
  • BONUS #3: a $900 coupon for buying a ticket to the 3-day in-person "PLF Live 2021" workshop (led personally by Jeff)
  • + 8 OTHER VALUED BONUSES: including the "Live Launch" training, Your Tech Stack Quick Start, The Launch partnership and many others...

What Others Say About Jerry Kriznar And His Amazing "No-Where Else Seen" PLF Bonus?

Keith Jones

The bonus material that he offered is well researched, clear, concise and extremely helpful!

Myself and my business partner were extremely keen to begin our online business with the PLF formula by Jeff Walker. Although we had registered our interest we were deeply disappointed when we received and email confirming that the registration had closed the 2018 and that we would have to wait until 2018 to begin the process.

And then we found Jerry Kriznar and his last minute offering of entry into the PLF process. 

He was absolutely true to his word. Not only did we gain access to the materials to begin development of out online business, the PLF formula, but the bonus material that he offered if well researched, clear, concise and extremely helpful!

We would thoroughly recommend him to you.

KEITH JONES  //  Executive Learning Expert // alchemyww.com

Dr. Chin

Truly, I hope all affiliates are as honest and as helpful as you.

Thanks Jerry for the quality bonuses, especially the free mini i-pad. I'm newbie just wanting to make a difference in the world and I appreciate your customer service and honesty.

Dr. WAVERLY CHIN  //  Diagnostic MyoTherapy Practitioner // drchin.com

Nigel Moore

I'm so glad that I purchased the course via your website!

Thank you for keeping the word, and sending my Product Launch Formula bonus - just confirming I have now received it.

I'm so glad that I purchased the course via your website!

Value: 10/10
Delivery: 10/10

NIGEL MOORE  // MSP & IT Support Business Owner Consultant // nigel.me

Amber Miller

I appreciate your quick response!!! Thank you.

I just got the last part of your awesome Product Launch Formula bonus!!!! Keep up the good work and thanks again for your tips on SEO strategy!

AMBER MILLER  //  Founder of Smart to Finish Office Solutions, LLC // smarttofinish.com

Thorsten Laabs

Super fast, very personal - which stands out compared to so many other standard support answers - helpful and thus way beyond expectation!

The bonus material came as promised when I signed up and it will take me some time to go through all the valuable material you shared. So, thanks a lot for that!

I am looking forward to being a more active part of the PLF community this year.

THORSTEN LAABS  // Managing director of Mdk GmbH // mdk.digital

How to qualify for the ultimate PLF bonus?

  1. Purchase Product Launch Formula through my link. Click here!
  2. Forward me your receipt on: bonus (at) productlaunchclass.com with Subject line: "PLF".
  3. I will get back to you within 24hours with all the instructions and my Skype ID.

Note: All the bonuses become available after the refund period is over (14 days). If you will take the 6 instalments plan, this means after you pay for the complete PLF training.

satisfaction guarantee

100% Satisfaction Guaranteed

This course comes with a 14-day, full money-back guarantee. That is, if you are unsatisfied at any time during the next month, return it for a full refund of every penny you paid (including shipping and handling)... no questions, no hassles.

To recap, you get over $12,497 in bonuses when you invest in Jeff's Product Launch Formula today...

Jerry Kriznar - author of ProductLaunchClass

about the author:

Jerry Kriznar

I'm a 31 year old entrepreneur from Slovenia, specialised in internet marketing, product launching, advertising, SEO & product reviews.