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Product Launch Formula Review

BEST FOR: All-In-One Marketing & Sales Course

LEVEL: Beginners and Average

Rating: 4,7/5

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Page Summary

If you’re considering Jeff Walker’s Product Launch Formula (PLF) for launching a new product, group coaching program, online training program, or starting a new business, you’ve come to the right place. In this review, I will explore the PLF program as a whole, including the modules, methods, services, and bonuses it offers.

Additionally, I will discuss the program’s pros and cons to assist you in making an informed decision if you still think about enrolling. Furthermore, I will briefly review each module and share how they impacted my learning experience. For your convenience, I have included screenshots of the modules, allowing you to preview the course content firsthand.

You can read a concise overview on the right and read further for details of this remarkable program…

What is the Product Launch Formula (PLF)?

The Product Launch Formula (PLF) is Jeff Walker’s online course offering comprehensive, step-by-step training on effectively launching products or services online.

The training has been around for a long time and has made its mark in various industries, markets, languages, and locations. Its success lies in its proven effectiveness, making it more than just a passing trend. PLF has consistently achieved remarkable results, generating hundreds of millions of dollars in sales and revolutionizing how many people conduct their online business. By following the principles taught in this course, you can ensure a smooth and successful product launch.

Jeff Walker, the founder of Product Launch Formula, shares his proven and tested formula once a year. You might be curious about the origins and timeline of PLF, and Jeff provides detailed insights on that within the program. 

Inside The PLF Program

How does the PLF coaching program work?

The Product Launch Formula works by turning the marketing for your product or service into an event. The program leverage the Sideways Sales Letter™  and integrate three powerful components:

  • stories,
  • sequences and
  • mental triggers.

If you wan’t to learn more about how it works, click this link.

elements of product launch formula

How much does the Product Launch Formula cost?

The Product Launch Formula is priced at $1997 for a one-time payment or $2382 if you pay in six installments of $397 each. This program does not have any hidden costs associated with it. Yet, it’s important to note that certain tools or services recommended within the PLF are not free (particularly those related to the technical aspects of launching).

What’s new in the 2023 version of Product Launch Formula? – Overview

The 2023 version of the Product Launch Formula offers two promising changes: the Launchy AI tool and the Mighty Networks’ community portal.™ – artificial intelligence tool™ is a pioneering AI tool deeply integrated with the Product Launch Formula®. You can effortlessly and precisely shape your entire strategy with a few clicks . This innovative tool guides PLF students along the well-defined PLF path, eliminating the daunting “blank page” hurdle.

Enrolling in PLF grants you an entire year of complimentary access to Launchy. The unveiling of™ during the PLF Live training sparked enthusiastic reactions. Explore firsthand testimonials about this AI tool in the image below:

To watch a concise 4-minute demonstration, access the video on the PLF sales page by clicking here.

Course community moves to custom Mighty Networks portal

The PLF community has transitioned from Facebook to a tailored Mighty Networks portal accompanied by its mobile app.

Mighty Networks, renowned for its excellent reputation and superior features compared to Facebook groups, serves as the chosen community software. This shift promises an enhanced experience for your brainstorming sessions and interactions with fellow PLF members.

The Breakdown of the PLF Course: What Can You Find Inside The Members’ Area?

The Product Launch Formula consists of nine modules delivered through videos and scripts, expertly prepared and presented by Jeff Walker. To showcase the program’s effectiveness, Jeff refers to successful launches executed by past students, allowing you to learn from real-world examples.

In this program, Jeff teaches you how to create a strategy that aligns with your business goals. He provides checklists and valuable information to serve as your starting point, making it particularly beneficial for those with a business or idea who still need to figure out where to begin.

One standout feature of the program is its effective use of various media types.

lesson supporting downloads and file types

Videos provide an interactive classroom experience, offering a sense of live engagement even in a virtual setting. Closed captioning is available for those who prefer to watch without sound, while video transcriptions cater to those who prefer reading. Audio files are also provided for auditory learners, ensuring a comprehensive learning experience tailored to your preferences and convenience.

The learning experience extends beyond the modules as Jeff introduces you to the vibrant PLF community of coaches and alumni. This community offers ongoing support, motivation, and valuable insights based on their experiences. You can leverage their knowledge and advice to enhance your strategies. The program also includes bonus mini-modules, which I will discuss later in the review, highlighting my favorites.

Module 1: Building A Launch Foundation

The first module of the PLF program delves into the fundamental elements that are crucial for a success. While the program originated in the mid-2000s, its concepts and lessons trace back to the 1920s.

This module highlights the following key components:

  • 5 core strategies and tactics that have the potential to grow any business exponentially.
  • Learning effective techniques for utilizing sequences, stories, and mental triggers to your advantage.
  • Familiarize yourself with the 3 essential ingredients of direct marketing: a targeted list, an irresistible offer, and persuasive copy.
  • Lastly, a valuable takeaway from this module is the importance of keeping your thoughts from hindering your progress.

Module 2: Your Launch Plan

In 2nd module, you will gain a comprehensive understanding of developing a well-defined plan for your first launch. Jeff Walker will guide you through the following key aspects:

  1. Exploring Three Launch Campaigns: Jeff will provide real examples and insights into three specific campaigns, namely the seed launch, the internal launch, and the joint venture or JV launch.
  2. Target Market Identification: You will learn to effectively identify niches, assets, and goals to define your target market. Jeff will guide you in creating an avatar that consolidates your ideal audience’s essential qualities and traits into a single persona.
  3. Leveraging Launch Stacking: Discover how launch stacking can propel the growth of your launches. Jeff will share valuable strategies and techniques to help you scale your results.

By the end of this module, you will have a clear and actionable plan equipped with the knowledge and strategies to engage your target market and achieve your goals effectively.

Module 3 & 4: Pre-Pre-Launch and Pre-Launch Content

In these two modules, you will delve into the essential pre-pre-launch and pre-launch content stages. These modules provide detailed and technical insights into the pre-selling process, where the accompanying PDFs prove invaluable. I find it convenient to reference specific parts I may have missed by simply back-reading the PDFs, saving me time from repeatedly rewatching video segments.

During the pre-launch phase, you will focus on thorough preparation before introducing your product to the market. A key aspect of this stage is diligently creating an email mailing list of individuals who align with your brand’s target audience. This module emphasize the criticality of this step and offers in-depth explanations as to why it is crucial.

By immersing yourself in these modules, you will understand the process completely, and learn the strategies to build an engaged email list tailored to your brand. These modules provide valuable insights and actionable steps to ensure your activities are well-organized and set the stage for a successful launch.

Module 5: Open Cart

Module 5 of the Product Launch Formula focuses on the crucial phase of opening the cart for purchases. OpenCart is the period where you transition from preparation to taking orders, and it’s essential to approach this stage with an abundance mindset. Embrace gratitude for every small victory and remain resilient in the face of any challenges that may arise. Learn to adapt and recalibrate smoothly.

Within this module, you will receive a comprehensive guide that outlines each step to ensure a seamless open-cart experience. From crafting your OpenCart email sequence to refining the copy of your offer, you will have the necessary tools and strategies to optimize your cart opening process.

Similar to the 4th module, module 5 features real case studies. Jeff Walker will analyze actual open-cart videos from his students, allowing you to witness firsthand what works and doesn’t. By observing these examples, you will gain a deeper appreciation for the significance of the concepts taught in the previous modules and witness their practical application in action.

By immersing yourself in module 5, you will acquire valuable insights, techniques, and guidance to navigate the open cart phase effectively. This module provides you with the knowledge and resources to fine-tune your approach and maximize the results of your offer.

Module 6: Internal & Seed Launches

Module 6 focuses on two essential strategies: the seed launch and the internal launch.

The seed launch is ideal if you start without an existing business plan. It allows you to get paid while creating a product that you know will be successful. By conducting live training with a small group of people, you gather valuable insights and material to develop your offering for the internal launch further.

In essence, the seed launch is like planting a seed. With a small seed list, you can test your product and gather buyer feedback to refine and improve it for future releases.

Conversely, the internal launch is a Sideways Sales Letter directed solely at your list. With the product already tested and proven to sell, you only need a list of contacts and compelling messaging. Tap into your available resources and trust in the power of your product to craft an effective copy or message

These two strategies are covered in detail in Module 6, divided into two mini-modules for efficient learning and readability. This comprehensive approach caters to those starting from scratch, providing valuable guidance for building a business or developing a product.

As you engage with this module, embrace a humble and open mindset, ready to learn from real-life examples and experiences shared within the program. Studying these practical cases will give you invaluable insights and inspiration to shape your launches.

Module 6 offers a wealth of information, ensuring you have the necessary tools and knowledge to execute seed and internal launches. Take advantage of this module’s in-depth content and practical examples to expand your strategies.

Module 7: Joint Venture Launches

Module 7 of the Product Launch Formula focuses on joint venture (JV) launches, where you will discover how to collaborate with partners who will promote your product on your behalf. In this module, you will learn how to attract, train, and effectively work with Joint Venture partners to maximize the reach and impact of your launch.

Using the same proven concepts, strategies, and Product Launch Content (PLC) framework as the Internal Launch, the JV launch takes your launch to the next level by leveraging the power of partnering with other communities. Instead of relying solely on your list, you tap into the networks and audiences of your JV partners, allowing for increased exposure and sales potential.

By forming strategic partnerships, you can harness your partners’ collective efforts and resources to drive even greater success. This module will guide you through identifying, approaching, and nurturing JV partnerships, ensuring you establish mutually beneficial collaborations.

The JV launch represents the culmination of your hard work and preparation, as you now have the opportunity to harness the power of leverage. By joining forces with other communities, you can amplify your reach, attract new customers, and generate more sales.

In Module 7, you will gain a deep understanding of JV launches and how they fit into the overall Product Launch Formula. Learn how to effectively implement joint ventures to expand your market reach and take your launch to new heights.

Module 8: Evergreen Launch

In module 8, you’ll discover how to transform your product launch into an ongoing, automated process. Learn how to create a seamless system where leads continue receiving pre-launch content and emails, leading them to sign up for your product anytime.

This module is a valuable addition to the course, providing the tools to implement what you’ve learned and create a reliable, money-generating system.

Module 9: Business Launch Formula

Module 9, the Business Launch Formula, is designed to guide those starting from scratch and looking to build a business. This module is perfect for you if you are still determining when, where, or how to begin. It provides step-by-step instructions and strategies tailored to help you successfully launch your business.

Bonuses in the Product Launch Formula course

When you purchase the course, you’ll access a wide range of bonuses and benefits that exceeded my expectations when I signed up. The Product Launch Formula is a gift that keeps giving, even after you finish the course. All you need to do is put in the work, stay committed, and remain open to new possibilities.

Mini Modules

As someone who enjoys learning through reading, my favorite bonus is the collection of guides and mini-modules. The “Advanced Launch Multipliers” and “80/20 Launch Roadmap” mini-modules are particularly noteworthy. They teach you how to maximize your results with minimal effort. Additionally, many other mini-modules cover various aspects of launching. Look at the image below to see the full list of available resources.

List of bonus mini modules inside the PLF

Below is a list of bonus mini-modules that you find inside the course:

  • Launching Your List: Course that teach your how to build, grow and profit from you list.
  • Product Creation Code: Course that teach you how to create a product that your prospects will buy.
  • Tech Stack Quick Start: Training on Jeff’s recommended software and tech tools.
  • Case Study & Examples Library: Collection of stories, examples and case studies from other PLF owners.
  • Lead Magnet Crowdsource Call: Training that help you come up with your own compelling Lead Magnet.
  • Advanced Launch Multipliers: Specialized launch techniques.
  • Launch Partnership: Training teaching various partnership models to grow your business.
  • Winning Book Launches: Training on how to launch your book – PLF style.
  • Transformation Statement Crowdsource Call: Teach you to turn your idea into an offer people will want to buy.
  • PLF Backstage Pass: This bonus takes you behind the scenes of the business and shows you the inner workings of the Launch Masterclass.
  • Presentation Mastery: In this bonus, our video pros break down the key ingredients of creating great videos – what to get right and what to avoid – so you can get started quickly.
  • “Nail Your Offer” Crowdsource Call: Training that gives you insights on making your offer.
  • 80/20 Launch Roadmap: This bonus training teach you the must-know concepts for success.

Coaching Calls

After enrolling in the program, you’ll receive 12 months of live group coaching calls. If you miss any of the sessions due to your busy schedule, don’t worry. The recorded replays are available to catch up at your convenience, making it a highly efficient way to receive valuable guidance.

Launch Path

The Launch Path is an interactive section that helps you get from where you are now (whether you’re starting from scratch or have a business you want to grow) to the life you’ve been dreaming of.

It provides clear instructions on your next steps toward a successful launch so you stay aware of the situation.

The Launch Path

Launch FAQ

The Launch FAQ section will help you get answers to your most pressing questions.

The Facebook Alumni group

Joining this group grants you access to a network of fellow PLF attendees who provide valuable tools, resources, and case studies. This group was incredibly helpful, especially when brainstorming ideas for the courses I co-run in Slovenia.

Note that with the 2023, the Product Launch Formula community moves to a custom Mighty Networks portal with even more features.

PLF alumni facebook group

Referral Program

By referring like-minded individuals to the course, you can earn up to $10,000. The referral program is a perfect opportunity to grow your business while impacting the lives of others, and it’s a truly rewarding experience.

Membership Benefits

Once you become an alumni, you’ll enjoy long-term benefits. You’ll have access to the latest versions of PLF at discounted rates. You may even have the chance to participate in a live coaching session with Jeff Walker himself on Facebook. Being part of the Alumni community allows you to stay connected, learn from others, share resources, and network with like-minded individuals.

Course Takeaways: Summary of Things You’ll Learn

The Product Launch Formula is a comprehensive course that equips you with practical strategies, tactics, and knowledge to launch your product. Throughout the course, you will gain expertise in several key areas, including:

  • Niche selection and defining your avatar: You will learn to select a niche market and create an avatar representing your target audience. This avatar combines the qualities and traits of your ideal customers into a single persona.
  • Sales and marketing: The program teaches you to leverage psychology. You will discover how to create persuasive sales videos and compelling content to express your message.
  • Launch strategies: The course explores different types of launches and guides you in selecting the most suitable path for your business.
  • List building and Email marketing: You will learn about the technical aspects of list building, including creating opt-in pages and lead magnets. The course also covers techniques for nurturing and engaging your email list through email sequences. Furthermore, you will have access to swipe files that you can use for your email campaigns.
  • Product creation: You will have access to the Product Creation Code, which assists you in developing a high-quality product. It covers the entire product creation process, from strategizing and designing to creating and delivering your product.

Which 6 types of launches does the course cover?

The PLF course covers 6 types of launches to suit different business needs and goals:

  • Seed launch: enables you to create a product your market is willing to buy while getting paid. It involves offering and delivering live training to a small group. The recordings of this training are then used to create a more refined product.
    The Seed Launch is interactive, as your members contribute to co-creating the product with you. If you don’t have a market-tested product yet, this launch type is ideal for your first attempt. It is also suitable if you have an existing business and want to develop a new product.
  • Internal launch: follows the classic Sideways Sales Letter® approach, targeting your email list without relying on JV partners. For this launch, you need a list and a product tested in the market.
  • JV launch: involves attracting, training, and collaborating with partners who will promote your product to their lists. It employs similar strategies and concepts as the Internal Launch but leverages the reach of your JV partners to expand the impact.
  • Quick launch: is a speedy way to generate immediate revenue. It entails offering existing products to your current email list to generate quick cash flow.
  • Evergreen launch: transforms your one-time product launch into an automated and ongoing process. Regardless of when leads enter your world, they will receive pre-launch content followed by the sales letter. This approach ensures every prospect experiences the sequence, creating a continuous flow of new customers.
  • Book launch: can be more complex than a standard launch because there is no scarcity element (customers can buy the book from other sources like Amazon). Yet, you can still achieve a successful book launch by adding value and employing creative strategies.

types of launches inside the Product Launch Formula

Jeff Walker’s Teaching Style In The Course

Jeff Walker is not just a theoretical teacher but a practical coach who provides clear directives and actionable steps. He goes beyond textbook references and shares exactly what to do and where to start. One of the inspiring aspects of his approach is his use of real success stories as references, illustrating the effectiveness of his strategies. Throughout the entire course, Jeff provides detailed, step-by-step instructions to ensure your understanding and implementation.

In this review, I delve into Jeff’s attitude and the level of support he offers during the course. If you’re interested in learning more about Jeff Walker and his background, you can visit this article for additional information.

Jeff Walker - author of Product Launch Formula
Jeff Walker

Conclusion of my Review

In conclusion, the Product Launch Formula course proves to be highly valuable for both new business owners and experienced entrepreneurs. However, it’s important to note that the program comes with a significant price tag, making it a considerable investment that may only be feasible for some with proper consideration.

Pros – What is good about the program?

  • Jeff Walker is a knowledgeable mentor who has guided industry leaders like Stu McLaren and Michael Hyatt. He excels as a teacher and provides comprehensive guidance.
  • The training is the most comprehensive, practical, and up-to-date. Jeff goes beyond theory and demonstrates how to apply PLF using real-life examples effective in 2023.
  • The program includes live calls, events, and an active community that motivates and encourages action.
  • Access to all course materials allows you to work independently.

Cons – What is NOT good about the course?

  • Going through all the course materials can be time-consuming. However, since it is a step-by-step training, the best approach is to learn, process the knowledge, discuss it, apply it to your business, and then progress further.
  • It requires effort on your part. Jeff teaches you his formula, but you need to implement it yourself. However, bonus modules are available that teach you how to scale your team or collaborate with others so that you can go through the course with others.
  • $1,997 is a significant investment, especially if you are starting from scratch.

Was it worth it?

In my evaluation, the Product Launch Formula is a worthwhile investment for individuals willing to learn strategies for launching and building their businesses. From my experience, it is highly valuable, and I would make the same decision to purchase it again!

Are there any risks in buying the PLF course?

Rest assured; this course comes with a 14-day, full money-back guarantee. If you find yourself unsatisfied at any point within the next 2 weeks, simply return it for a complete refund of your entire payment, including shipping and handling. We stand by this guarantee without any questions or hassles.

Our priority is your satisfaction, and we want you to feel confident and secure in your investment. Take advantage of this risk-free opportunity and start your learning journey today!

satisfaction guarantee

To summarize, by investing in Jeff’s Product Launch Formula today, you will receive over $9,497 worth of bonuses…

Product Launch Formula review & bonus

Order Product Launch Formula Now


Who is the Product Launch Formula for?

The Product Launch Formula is appropriate for:

  • Bloggers,
  • Entrepreneurs,
  • Coaches,
  • Practitioners,
  • Authors,
  • Artists,
  • Business owners, that are looking to scale their business.

The PLF course will also suit you, if you’re starting from scratch. You don’t have a list, you don’t have a product, you don’t have a business, and maybe you don’t even have an idea for a business yet, and you need to know where to start.

Who is NOT the target audience of PLF?

The PLF is not for you if your goal is to “get rich quick” without putting in any work.

Which are the Product Launch Formula steps?

The Product Launch Formula is a complex course, so it would be difficult to describe all the steps within this answer. However, I created a separate article that summarizes what is taught within the course and provides clear instructions on the steps you need to take to launch successfully. You can access it here: Product Launch Blueprint

What are the requirements for having a successful launch?

Based on the Product Launch Formula, several key elements are necessary to achieve a successful launch:

  • A compelling story: Having a good story helps captivate your audience and creates a strong connection during the launch process.
  • An engaged audience: Building and nurturing an audience interested in your product or service is crucial. It ensures that your product launch reaches people more likely to convert into customers.
  • Quality content and marketing materials: Persuasive copy, engaging visuals, and informative content generate interest and drive conversions during your launch.
  • In-demand product or service: A product that meets the needs and desires of your target audience increases the chances of a successful launch. Understanding market demand and positioning your offering is essential.
  • Strong work ethics and drive: A solid work ethic and a determined mindset are necessary for executing a successful launch. Jeff Walker’s team of coaches provides support and guidance throughout your launch journey.
  • Launch plan that covers all the necessary steps of product launching:
    • product creation,
    • writing compelling marketing materials,
    • implementing a tech infrastructure (that supports smooth and efficient launch execution),
    • launching your product,
    • delivering your product and
    • nurturing existing customers.

The Product Launch Formula course provides comprehensive guidance and support on all the key elements mentioned above. You will learn to craft a compelling story, build an engaged audience, create persuasive content, and execute a tested launch plan. This PLF community is a source of motivation and drive, further fueling your journey toward achieving a successful product launch.

Are there any success examples and testimonials from PLF members?

The Product Launch Formula course created many success stories in the past. While you can access a few selected PLF case studies on this page, there are more inside the members area of the course.

Product Launch Formula login: Where can you access the members area?

Does Jeff Walker offer any free content?

Jeff Walker shares a lot of free valuable content through:


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