If you want to launch a new product this year, a group coaching program, an online training program or maybe even a new business, I’d like to introduce you to THE launch expert -> Jeff Walker.

Jeff just opened the doors for his Product Launch Formula Coaching Program (which happens once a year) and I highly encourage you to check out. Read my PLF review below to get all the info.

Product Launch Formula is LIVE! We Review Jeff Walker’s PLF course

Product launch formula overview

>> Watch Now! PLF Video Overview <<

PLF is responsible for hundreds of millions of dollars in sales, across so many niches and in so many businesses ... and it has redefined the way I, and many of my clients, do business.

As Jeff opens the doors to this program, he's also recorded another video that walks you through the 'next steps' to moving forward on your 'launch journey' - the stuff you need to know before you even think about launching.

Click on the image above to watch Jeff's 'Next Steps' video and to explore his Product Launch Formula Program.

P.S. I have to mention that I've put together an incredible PLF bonus package (worth over $8K) to not only further endorse this program but to inspire you to take action. But before that, let's dive into my Product Launch Formula review.

Product Name:Product Launch Formula
Author:Jeff Walker
Price:$1,997 OR 12 x $197
Release Date:September 2016
Refund Period:30 days
Segment:Business, Marketing
Recommended:YES
Support:Really Responsive

What is Product Launch Formula aka PLF?

The Product Launch Formula program is all about how to start from scratch and build a life-changing business, that gives you the lifestyle, the income and the impact that you want. And if you've already got a business already then this is the formula to grow that business fast.

This product launch phenomenon has completely changed the online business world, and it's no wonder. If you look at the way Apple releases their products or how Hollywood opens their movies or the way the video game industry launches their new games, they use a structured sequence product launch, which gets people lining up to buy their product before it's even released. And that's because of these launches; they get you a big-time momentum and sales right from the start.

In his PLF Jeff is going to show you, his three big guns when it comes to launching. Those three launches are the internal launch, the seed launch, and the joint venture launch. These are the go-to launches that you're going to use over and over, and they're going to become the framework for your marketing.

Who is Jeff Walker?

Jeff Walker - author of PLFJeff Walker is the guy who has been teaching this product launch workshops every year since 2005. Of course, it's changed a lot since the start, but in that time he's had almost 1 million people go through his training. And they've launched all kinds of products, services, courses, books, even entire businesses in nearly every market, niche, in every corner of the world that you can think of.

If you're not familiar with Jeff or his work, he created the product launch formula, and I can pretty much guarantee, that if you don't know him, you've at least seen some of his clients using the formula, even if you didn't know it at that time.

Launch - the book from Jeff Walker Because of his success and mostly because of successes of his students, Forbes wrote a huge article with the title: "Why Jeff Walker Is The $400 Million Man -- And 7 Lessons You Can Learn From Him." (They should update the title since the numbers are growing rapidly.)

Beside PLF, Jeff is known by his bestseller book Launch, which has an average rating of 4.4 and more than a thousand positive reviews on Amazon. This gives you the social proof that he is the go-to guy when it comes to launching a business.

How did Jeff Walker find out the formula to launch a product online?

That business Jeff discovered almost by accident. A new way to market and sell online. Over the years that new way of selling would eventually come to his product launch formula.

Jeff's business was all about the stock market. He had a partner in that business, and they published a newsletter every working day of the year. They told people what they thought was going to happen in the stock market. For some time they were good. They had subscribers that stuck with them year after year.

Then one spring day, he received a call from his business partner, and it only lasted a few minutes. His partner decided to go in a different direction, and as Jeff said, partner had secretly started a competing business and took all of their hard-won clients.

At that moment Jeff knew, it was time to move on. He could replicate the process to launch any new business as they did with his former partner in the stock market. But he knew he had a bigger future in front of him, and this all lead to the creation of Product Launch Formula - coaching program. He will tell you his complete story in the first video of the product launch workshop.

Review of PLF pre-launch content

The product launch workshop consists of 3 training videos with actionable PDFs. In this workshop, Jeff will be teaching you the core of the product launch formula or PLF for short.

The formula is this proven time-tested playbook that's been used by thousands of people to start and grow an online business quickly.

Product Launch Workshop training videos

>> Watch PLF Training Videos <<

Each of videos in this training series presents an important part of the big picture of product launches. Find out what Jeff teach in each of them by clicking on the titles below.

Core Elements of a successful launch

The first video in the product launch series cover why right now, is the best time to start an online business. Jeff Walker shows the core strategy behind the most successful online business and product launches.

First PLF Training Video - Core Elements

If I do a short review of this PLF training video, I have to tell you; he is talking about two core pieces of launching which work side by side. And these are the sideways sales letter and the mental triggers.

He came to the idea when he was looking at those old-style sales letters, facing with the fact most people are just scrolling down to the bottom of the sales page before they even dive in the sales story. Since the online marketing changed, he found out the solution of how to use the classic direct marketing approach in a new way, so it's much more efficient.

Later in the video, he presents you the first pack of mental triggers, which he covers in much more detail inside the PLF. He talks about community, anticipation, story, reciprocity, social proof, and scarcity. Then he gives us a clear example so you understand how they work and how you should use it when you are launching a business.

If you haven't seen that video yet, watch it right now. It's worth it.

Click here to watch PLF video #1: Core elements of successful launch!

(P.S: And keep an eye on how is Jeff using this mental triggers in the pre-launch for PLF).

Seed Launch - second training video

This is the second video in the workshop, and whether you've got an online business, product, a service, an online course or a book, this is the place to get your launch plan.

In this second workshop video, Jeff is going to show you the three specific launch campaigns, which have helped his business generate millions of dollars in sales and more importantly, it's helping his students to make over 500 million dollars in sales.

Seed Launch - second PLF training

So those three launch campaigns are:
- the seed launch,
- the internal launch and
- the joint venture launch (which is otherwise known as a JV launch).

In this training video, he's going to help you find the one, that's the right fit for you right now. He's also going to show you, how to stack your launches, so they get bigger and stronger, as you go from launch to launch.

Once you learn how to do these launches, you're going to want to keep on doing them. Besides this training video you will have the opportunity to download the PDF action guide, so you can follow along and take notes. This will help you absorb much more information and will inspire you to take action.

Click here to watch PLF video #2: Seed launch!

The Product Launch Blueprint - putting it all together

This training video is all about next steps. Jeff Walker is going to walk you through the launch planning with his Product Launch Blueprint, which he put into a 22-page PDF, so it's a lot more readable.

The product launch blueprint - PLF training The blueprint can look pretty intense because it's so detailed. But you don't need to know all of it. Jeff just wanted to put it all in there, so you can find all the parts that apply specifically to you.

Think of it as a "behind the scenes" look at Jeff's multi-million-dollar strategies and tactics.

The blueprint starts with a big picture, and this is the high-level strategy for your product or business launch. Then Jeff has got to the tactics, and that's where he get detailed on exactly why PLF is so powerful and how to put it in place.

Review of PLF blueprintIn the product launch blueprint you will see, there are the eight types of launches including the three primary launches, which were covered in video two. In the video, Jeff answers a lot of questions that came in for the comments on the first two videos, and then he continues with your launch path, which is all about you moving forward.

At the end of the blueprint, there is even a Resources section which you will find super valuable.

This last piece of pre-launch content sums up the whole idea and gives you the big and clear picture.

Grab the blueprint, print it out and watch the video while you still can!

Click here to watch PLF video #3: The product launch blueprint!

How does PLF Works? - The idea behind launch stacking

The launch stacking is the way, this whole Product Launch Formula works.

Launch Stacking - How to properly use PLFYou start from scratch and do a seed launch. It's not about doing a million dollars or anything like that, but you use a seed launch to create your product. And since you're putting out good content, you start to build a list. Then you take the product that you set up in the seed launch and that small list you built so far.

Then you do an internal launch and put together your sideways sales letter. Because you've delivered some real value to get your people excited, you get some great word of mouth. All of a sudden your list is growing. You open your cart, and you get some nice sales. Because of your internal launch and the value you've built in your pre-launch content, you caught the attention of a possible JV partner or two in your market.

It leads you to do a JV launch with just a couple of partners. All of a sudden you've got some established people in your market telling their lists about you and just how awesome your content is. Now your list is growing by the hour. Your open cart and your sales are ten times what you did in your internal launch. You've got to pay affiliate commissions, but your end results completely blow away, what your internal launch did.

That was the review of launch stacking. That's just a quick view of it, and it doesn't end there because now, you've got new ideas for products to create and launch. Once you do this, your first launch is never going to be your last launch. The perfect idea is to replicate the whole process over and over again.

Three types of product launches - When to use it?

Starting from scratch with seed launch

The seed launch is great if you're just starting out. If you don't have a list or a product, this is a place to start. It's also great if you have an existing business and you've got an idea for a new product, but you just can't seem to get around to creating the product. This strategy makes creating your product super easy and fast.

Build Up Your First Email List

So to get started with the seed launch, the first thing you need to do is gather a small list of email subscribers - like 100 people be great. Now, these days it's easy to do that in social media. If you just start publishing about your topic on social, then you can attract followers pretty quickly.

You watch for the hot topics, what keeps people awake at night. Then you put there some content about that particular topic, whether it's a pain point or a question or an aspiration. The content could be a video, or it could be a PDF report. It doesn't have to be big or long or complicated. You can keep it simple.

Then you put a simple web page, where your people can join your list, in exchange for that content. We call that a lead page or an opt-in page. Years ago it was painful to create one of these pages. But now with tools like Leadpages or Clickfunnels you could create a beautiful page in minutes just by filling out a few forms.

So that's how you get that first list of subscribers. Now it doesn't have to be complicated. A 100 people will be great, but you know why don't you go crazy and get 200 or 300 people on your list.

The thing is, there is power in the smallest list because they tend to be very responsive for a couple of reasons. First, there's this factor of recency. People who have recently joined your list are always more responsive than the ones who are sitting there for some time. Second, when you're just starting out with a small list, your subscribers only really feel like they know you and this adds up the smallest being a lot more responsive.

Create Simple Sales Letter For Your Product or Service

So once you have your first seed list rocking, then you put together a simple sideways sales letter. Now again if you haven't seen that first video in the workshop, watch it, so you know the formula for the sideways sales letter.

So your pre-launch content for a seed launch is pretty darn simple. You don't have to do a fancy video. In fact, it's often just a few emails or social media posts. So you publish that simplified sideways sales letter, and then you make your offer. This is where the magic is.

The offer you're going to make is for a series of training or coaching calls. You do it, as a series of teleseminars or webinars, so you have all your new clients learning together all at once in that conference. The queer thing about this is that the technology is so simple. If you can use a phone, you can host a teleseminar, and there are even free tools for this. These tools are reviewed in the third video of this product launch workshop - that's the product launch blueprint.

At this point, Jeff Walker will present some great example for a guitar learning market.

How To Create Compelling Offer For Your Product Launch

The message in your pre-launch could be super simple. Some long lines of: "Ever since I started sharing my guitar tips on my blog and Facebook, a lot of folks asking me if I could do some guitar boot camp. And I thought the idea of something really cool, and I think I finally figured out how to do it. I'm going to offer it as a series of five interactive webinars where I'll walk you step-by-step through my entire learning guitar from scratch course."

That is a very attractive offer because people love this type of live interactive training. So now the core of seed launch is not about making a million dollars. First seed launch is about getting ten or twenty or thirty people just to say yes to your offer.

Your pricing will depend on a lot of things including your market. Jeff stated that he has seen seed launches price anywhere from 187 dollars to all the way up to 3000 dollars. Then you take your content, and you deliver it over a series of webinars or teleseminars.

Raising your game with internal launch

The internal launch is the next step after the seed launch, or if you've already got an existing business, this is where you'll start. The time to use the internal launch is when you already have a list of prospects or clients. You might already have a business or some online presence, and you've built up an email list or some following on social media.

The reason this is called an internal launch is that you're using your internal lists to promote your launch to. You are using the sideways sales letter, which Jeff covered in his first video.

What Do You Need For An Internal Launch?

You put out three pieces of pre-launch content or PLC for short and then you send your list to your PLC. These days the pre-launch content is done with videos, but it doesn't have to be. You can use email or blog post or even stuff like podcasts. One thing Jeff wants to mention is that if you're doing video, it doesn't have to look as fancy as his.

He's been doing this for a long time, and he's built up a bunch of experience. I've seen amazing launches with the most basic video that was shot on the phone. The main point here is to start with a sale and then grew from. The pre-launch content should deliver great value, and you will be good to go.

The Message Of Pre-launch Training Videos

The first video is about the journey or the opportunity. This is where you're showing how their life can change for the better. In the second one, you cover the transformation, and the third video is where you start to pivot towards the sale. This is the ownership video, and all along you're using the mental triggers, which Jeff presents in the first video of PLF workshop.

So you mail your list and tell them about each one of those videos and that gradually it's up into your open cart time. That's when you open up and start taking orders. The key here is that you need to have a definitive end to your launch. A lot of people mess this up, and they make their enrollment open. That's a big mistake because when you structure this right, you'll see a big spike in sales at the end of the launch.

Again the internal launch is great if you have an existing business and a list of prospects or clients. If that's the case, well this is almost like money in the bank. Jeff covers this much more in-depth in his Product Launch Formula program. The sideway sales letter and the internal launch will be your go-to strategy in your online success so commit to getting it.

Using the JV launch formula

The internal launch is effective, and many of people think of it like the bread and butter go to launch. But the JV or joint venture launch, that's the launch that takes things to a whole different level.

How To Attract Bigger Market With JV Launch

If you think about it, no matter what your market is, there are people, who have already put in the hard work, and got a following of people, who could be interested in your product.

They've already built their community, they've built their list, whether it's an email list or a big social media following. So you've got the platform, they've got the community.

The JV launch is how you leverage those other people's communities. It's how you get your launch in front of all those people that are on their lists. The JV launch is a very highly leveraged strategy. If you add four or five joint venture partners and each of them adds big, large lists, you could be putting your launch in front of tens of thousands of people or even more. That's instant leverage!

How Does Joint Venture Launch Looks Like?

Now the way a JV launch looks is a lot like an internal launch. It's using the same sideways sales letter, which you did for your internal launch. In most cases, you can reuse your pre-launch content from your internal launch, but now through joint venture partners, which are emailing their lists and telling them about your launch.

Now, why would they do that? Because, when you open up your cart and make a bunch of sales to the people they sent to your launch, then you'll pay them a commission on all those sales. All the sales, the leads, the commissions, those are all tracked automatically by your shopping cart software. And this is important when your partners mail their lists, they're actually sending their people to your opt-in page, so those people are joining your list. We call this a launch list, and you can build your launch list very, very quickly.

The Leverage Of Product Launch Formula

Jeff has personally added 50,000 people to his list in just a few days using this strategy. It is not a typical result or anything like that, but it shows that kind of leverage list building you get when using the JV launch.

So once people are on your launch list, then you send them to your sideways sales letter. It means you're sending a lot more people through your launch sequence.

The JV launch is complex, there's more work involved, and you need to build your relationship with JV partners. But it's hard to exaggerate just how powerful the JV launch strategy can be.

Will Product Launch Formula work for you?

If you are thinking about if it’s the right time to start with Product Launch Formula, let me tell you this.

The Internet gives us this amazing global platform. It's the world's greatest gift to entrepreneurs. Not long ago, if you wanted to start a business you needed a lot of capital, and you needed to take on huge risks. You need to sign a lease, get together a business plan, find investors, get loans, hire a bunch of people, buy expensive equipment. Nowadays, if you've got access to the Internet, you can be in business in a few hours.

The tools that are available to build a business online just weren't there even a few years ago. And frankly, the product launch training wasn't there either. It's this simple. These are the glory days to launch your online business.

If you're reading this Product Launch Formula review, then you probably fall into one of four categories.

Four categories of people that suit PLF

  1. You've got an existing business that you're looking to build.
  2. You might be some type of practitioner. You might be a health coach. You're helping people with their money or their health or the success or the relationships or with a hobby or with a sport or something else. You're working with people one on one, and it's time for you to start getting some leverage. It's time for you to start getting products out there, so you can make more money without working more hours.
  3. You're an author or soon-to-be author, or you're an artist. Whether you have a book or you're creating something about art. The reality is that the only person is going to market your book or your art is you. The best way to get it out there is with a launch.
  4. The fourth category is you're starting from scratch. You don't have a list, you don't have a product, you don't have a business, and maybe you don't even have an idea for business yet, and you don't know where to start.

There might be another option, that you just want to help other folks with this launch process. You want to partner with other people and help them launch their products. The thing is these three types of launches can fit into every one of those categories.

If you've already got an online business, then you're probably already thinking about an internal launch. That could set you up for one of maybe the biggest month that you've ever had in your business.

You might be thinking about some potential JV partners, and you can do a JV launch. That's where you can really leverage up if you're in that second category. If you're a practitioner or coach or a consultant of some type, then your key is to get some leverage. You need a product to sell, and the seed launch is just perfect for you. That's the easy way to create your product, and the bonus of PLF is that you get paid to create it. Then you can follow up that seed launch up with a full-blown internal launch.

If you're an author or an artist, it depends on where exactly you are on your journey. You might fit into any one of these three types of launches.

If you're just starting out from scratch, then it's all about the seed launch. That's how Jeff started out, that's how 2 of my close friends started their journey as experts. I can guarantee it works. Period.

PLF student success examples

Product Launch Formula has been the go-to course for many entrepreneurs. The success of Jeff Walker's students has been enormous, and they were willing to shoot some testimonial videos.

Jeff did us a favor and collected their success stories on his site:
case studies of PLF students

One of his students told us how she used this formula to go from zero to $100.000 with PLF. You can watch the whole video here:

 

What is included in the PLF training? - Quick review

#1: The Product Launch Formula Coaching Program, including seven full modules

#2: PLF Templates, Hot Seats, and Case Studies

#3: Jeff's $7 million dollar Product Launch Swipe File

#4: 6 months of follow-up Coaching Calls with Jeff's Platinum Coaches

#5: 12-month access to Private Forum with Jeff, his Platinum Level Coaches, and his team

#6: Jeff's $6,994.00 bonus (Launching Your List, Product Creation Code, Live Event tickets)

The PLF CORE Roadmap - review of 7 modules

Now I'm going to give you a road map and cover what’s actually inside Product Launch Formula. This is a big program, and there’s a lot of content, videos, summaries, mp3's and transcripts.
Product launch formula - review of modules

Module 1: In this first module Jeff will teach you about the core strategies and tactics, which can be applied to all types of launches. We could name this part the heart of PLF.

Module 2: Now you start to develop you launch story, based on what you learn in module 1. You will dig into a problem - solution path, which is crucial for successful marketing.

Module 3: This module is all about the Seed launch and a Quick launch. The first one can be used if you don't have a product or list. And the second one is good if you already have a product and you just want to cash-in quickly.

Module 4: Now you go deep in the Internal launch and learn how to create good pre-launch content.

Module 5: In this case-study module Jeff will analyze actual pre-launch videos from his students. You will learn exactly what's right and wrong in each of these videos.

Module 6: Here you will go over the sales videos and learn a lot from real examples. This is the place where Jeff covers the JV launch.

Module 7: Special bonus module all about the Evergreen launch.

PLF live event

Product Launch Formula LIVE is one greatest online marketing event. Its true power is that you cannot attend if you don't own PLF coaching program. Because of that everyone on that event is surrounded with likewise people and the energy and willpower is so magnificent.

Here you can watch one of the testimonials of PLF live attendant Jeff:

"What can I say, Product Launch Formula live was the most extraordinary conference event I have ever been to in my life. It changed my focus; it has just put me on my path with my product launch and you know it was worth every single last cent.

If you're signed up to product launch formula, and you haven't gone to one of these events, you are missing out. It's just an extraordinary experience. You'll meet people that will change your life, that will inspire you, but most importantly you'll meet people that are on the same wavelengths.

Can you imagine being in a room with 600 other entrepreneurs all of the incredible stories to tell, leading and talking on a breakfast and dinner, engaging in the seminars, which are a whole bunch of fun.

Jeff to his promise pulled some surprise guests out of the bag including the esteemed Brendon Burchard. I must submit, I'd never heard of Brendon Burchard until I came to PLF live, but he pushed me back in my seat and pinned my ears behind my head. It were a force of nature and challenged a lot of my thinking and beliefs.

So whatever you do, do what you need to do to get there next year. Don't have any excuses! Product Launch Formula Live, you should be there!"

Here you can see some other recap videos from PLF LIVE event:

Considering PLF? Secure my exclusive Product Launch Formula Bonus package

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...7 5 3 BONUSES Left

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Product Launch Formula Bonus - ipad mini 4
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Product Launch Formula Bonus #2 - SEO consulting
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knowledge base - PLF bonus
With this bonus you will get access to our IN-House library... We learn from TOP performers in the industry (including Ryan Deiss, Dan Kennedy, Eben Pagan, etc. ), so so everything you will find inside WORKS. Period!

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Jeff Walker's $6,994.00 PLF BONUS

BONUS #1: Jeff Walker's complete "Launching Your List 2.0" video training course

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BONUS #3: two tickets to the 3-day in-person "PLF Live" workshop (led personally by Jeff)

How to qualify for the ultimate Product Launch Formula bonus?

1. Purchase Product Launch Formula through my link. Click here!
2. Forward me your receipt on: bonus (at) productlaunchclass.com with SUBJ line: "PLF".
3. I will get back to you within 24hours with all the instructions and my Skype ID.

Note: All the bonuses become available after the refund period is over (30 days). If you will take the payment plan, this means after you pay for the complete PLF training.


To recap, you get over $9,497 in bonuses when you invest in Jeff's Product Launch Formula today...

Testimonials for my PLF bonus

I attached few screenshots, so you will know, this PLF bonus is a real deal and that I deliver.
Testimonials for my Product Launch Formula bonus